Barnes & Noble Homepage
Role: Art Director/UI/UX
My main focus was leading the homepage redesign, which included a UI overhaul and adding new functionality.
The Assignment
The entire site was undergoing a redesign by an outside firm, but the creative director wanted some additional exploration on the homepage.
The Improvements
The main ask was to make the homepage easier for the merchandisers to update. I worked with the developers to create reusable patterns and a template that didn’t require any photo production.
The Result
Delivered a much more efficient homepage that eliminated the lead time previously needed for site updates and promotions.
